10 Brilliant Reasons to Love My Trove Jewels – The Ultimate Creative-Jewellery Brand of 2025
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1. Origin Story – From Kitchen Table to Emerging Power Brand
My Trove Jewels began when two university friends started hand-stringing gemstone bracelets for classmates. What started as a side hustle quickly attracted a loyal Instagram following for its playful colour palettes and meaningful charms. The duo formalised their passion in June 2025, incorporating their business. Today the brand balances ecommerce, immersive workshops and mobile “charm bars” across London. They work with everyone from massive brands like Nike and ASOS, to birthday parties and wedding charm bars.
2. Core Values: Creativity, Community & Conscious Craft
2.1 Authentic Self-Expression
Every collection is designed to help wearers communicate mood, memories or milestones through tactile pieces. The founders believe jewellery should “make you feel something,” not just look pretty.
1. Origin Story – From Kitchen Table to Emerging Power Brand
My Trove Jewels began when two university friends started hand-stringing gemstone bracelets for classmates. What started as a side hustle quickly attracted a loyal Instagram following for its playful colour palettes and meaningful charms. The duo formalised their passion in June 2025, incorporating as My Trove Jewels Ltd in Watford, UK Find and Update Company Information. Today the brand balances ecommerce, immersive workshops and mobile “charm bars” across London.
2. Core Values: Creativity, Community & Conscious Craft
2.1 Authentic Self-Expression
Every collection is designed to help wearers communicate mood, memories or milestones through tactile pieces. The founders believe jewellery should “make you feel something,” not just look pretty LinkedIn.
2.2 Inclusive Community Building
From beginner-friendly events to lively TikTok lives, My Trove Jewels nurtures an inclusive, predominantly female community that bonds over shared creativity InstagramMy Trove Jewels.
2.3 Sustainable Mindset
While still young, the studio sources recycled sterling-silver findings and low-impact cotton pouches, with a roadmap to carbon-neutral shipping by 2027.
3. Product Lines at a Glance
3.1 Handmade Earrings
Best-sellers include climbers plated in 18-karat gold and pastel gemstone drops that evoke “candy for grown-ups.” The earring range is celebrated for individuality and timeless elegance My Trove Jewels.
3.2 Layer-Ready Necklaces
Mix-and-match chains, lockets and initials let shoppers create stacked looks that transition from brunch to boardroom.
3.3 Personalised Charm Bars
A travelling station stocked with hundreds of mini charms lets guests build custom bracelets or phone chains on the spot—a concept that has become the brand’s signature at markets and private parties LinkedIn.
3.4 Limited-Edition Collaborations
Quarterly capsules with local illustrators and ceramicists keep drops fresh and collectible.
4. Behind the Materials: Gemstones, Gold-Plating & Recycled Metals
My Trove Jewels favours ethically sourced materials including stainless steel, gold-plated and waterproof options.
5. Ecommerce Experience – Website, Etsy & Social Shops
Shoppers can browse the sleek storefront, grab exclusive coupons on TikTok Shop, or purchase one-off gems via the brand’s instagram.
6. In-Person Magic: Jewellery Workshops & Pop-Up Events
6.1 What Happens at a Workshop?
Two-hour sessions—often hosted in trendy cafés—teach jewellery making and colour theory; everyone leaves with at least one self-made treasure.
6.2 Corporate, Wedding & Hen-Do Packages
Portable charm bars transform meeting rooms into creative lounges—boosting morale and sending teams home with branded keepsakes.
1. Origin Story – From Kitchen Table to Emerging Power Brand
My Trove Jewels began when two university friends started hand-stringing gemstone bracelets for classmates. What started as a side hustle quickly attracted a loyal Instagram following for its playful colour palettes and meaningful charms. The duo formalised their passion in June 2025, incorporating as My Trove Jewels Ltd in Watford, UK Find and Update Company Information. Today the brand balances ecommerce, immersive workshops and mobile “charm bars” across London.
2. Core Values: Creativity, Community & Conscious Craft
2.1 Authentic Self-Expression
Every collection is designed to help wearers communicate mood, memories or milestones through tactile pieces. The founders believe jewellery should “make you feel something,” not just look pretty LinkedIn.
2.2 Inclusive Community Building
From beginner-friendly events to lively TikTok lives, My Trove Jewels nurtures an inclusive, predominantly female community that bonds over shared creativity InstagramMy Trove Jewels.
2.3 Sustainable Mindset
While still young, the studio sources recycled sterling-silver findings and low-impact cotton pouches, with a roadmap to carbon-neutral shipping by 2027.
3. Product Lines at a Glance
3.1 Handmade Earrings
Best-sellers include climbers plated in 18-karat gold and pastel gemstone drops that evoke “candy for grown-ups.” The earring range is celebrated for individuality and timeless elegance My Trove Jewels.
3.2 Layer-Ready Necklaces
Mix-and-match chains, lockets and initials let shoppers create stacked looks that transition from brunch to boardroom.
3.3 Personalised Charm Bars
A travelling station stocked with hundreds of mini charms lets guests build custom bracelets or phone chains on the spot—a concept that has become the brand’s signature at markets and private parties LinkedIn.
3.4 Limited-Edition Collaborations
Quarterly capsules with local illustrators and ceramicists keep drops fresh and collectible.
4. Behind the Materials: Gemstones, Gold-Plating & Recycled Metals
My Trove Jewels favours ethically sourced quartz, jadeite and recycled brass cores plated in thick, tarnish-resistant gold. A new partnership with a UK refinery will introduce lab-grown opals in 2026.
5. Ecommerce Experience – Website, Etsy & Social Shops
Shoppers can browse the sleek MyTroveJewels.com storefront, grab exclusive coupons on TikTok Shop, or follow their journey via the brand’s instagram.
6. In-Person Magic: Jewellery Workshops & Pop-Up Events
6.1 What Happens at a Workshop?
Two-hour sessions—often hosted in trendy cafés—teach wire-wrapping and colour theory; everyone leaves with at least one self-made treasure.
6.2 Corporate & Hen-Do Packages
Portable charm bars transform meeting rooms into creative lounges—boosting morale and sending teams home with branded keepsakes.
6.3 Personalized Charms
Bespoke, handmade charms with engravings made to order. Perfect for weddings, private parties and brands looking for an extra little personal touch.
7. The Signature “Charm Bar” Concept Explained
Picture a pick-and-mix sweet shop—but for jewellery. Guests pick beads and pendants onto chains while staff make them on-site in front of attendees. The interactive setup drives queue-worthy excitement at pop-ups and weddings alike.
8. Brand Milestones & Media Mentions
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2023: First charm-bar pop-up drew 500 visitors in one evening.
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2024: Featured in “Indie Brands to Watch” list by Craft & Culture Magazine.
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2025: Expanded their team and started working with massive brands, while still continuing their small, much loved events.
9. Customer Love: Testimonials & Reviews
“My Trove Jewels turned our hen night into a memory we can wear forever.” – Chloe, Google Review
“The charm bar is genius—jewellery that actually tells my story.” – Tash, Instagram DM
10. Growth Plans After 2025
More events in different sectors. We want to connect with more people and spread our love of creativity.
Frequently Asked Questions
Q1. Where is My Trove Jewels based?
Pop-ups throughout London and the UK.
Q2. Do you ship internationally?
UK & EU shipping is live; US launches Q4 2025 with tracked carbon-neutral parcels.
Q3. How do I book a charm-bar event?
Fill in the enquiry form on the website’s “Events + Workshops” page or DM on Instagram. Equally, check out our eventbrite page to see where we will be next.
Q5. Can children attend workshops?
Yes, private family sessions welcome juniors aged 10 + with adult supervision. We allow anyone above the age of 16 at all events without supervision.