A Pre-LFW Pop-Up to Remember - Handover x My Trove Jewels
In the lead-up to London Fashion Week, we partnered with Handover to celebrate the launch of their new collection at their London pop-up. Together, we introduced a TROVE Charm Bar in-store for the very first time and the response was beyond anything we could have imagined.
From the moment the doors opened, the energy was electric. People were lining up out the door, some coming specifically just to see us. For many, it became the highlight of their visit: building a personalised piece, chatting with us about design choices, and leaving with something that felt truly theirs.
It was an incredible milestone for us: our first in-store pop-up. And with it came not only success but also key takeaways that will shape how we bring TROVE to future collaborations.
What Makes TROVE’s Charm Bars Different?
At My Trove Jewels, we don’t just set up a table of charms. Every pop-up is designed to feel as special as the pieces our guests walk away with. Here’s what sets us apart:
1. Personalisation on a Whole New Level
We go deep into understanding the brand we’re working with their aesthetic, their story and their vision. For HANDOVER, this meant custom logo charms, unique designs inspired by their collection, and even reimagining our layout to reflect their identity. Every detail is aligned so the experience feels seamless and authentic.
2. Co-Creation and Connection
Our team guides customers through choices, helping them design something they’ll treasure. When there’s uncertainty, we discuss, explore, and experiment together. No piece leaves the table until it feels just right for the person wearing it.
3. Community Through Conversation
For us, connection is just as important as creation. People might forget the exact words exchanged, but they’ll always remember how we made them feel. That sense of ease, fun, and belonging is what lingers long after the event.
4. A Variety That Surprises
Charm bracelets are just the start. At our bars, you’ll also find carabiners, safety pins, keychains, and more. This variety means everyone, no matter their style, can find something that resonates.
Reflections on Our First In-Store Pop-Up
This collaboration was a turning point for My Trove Jewels. It proved that our workshops and experiences don’t just work in cafés or community settings but they thrive in retail spaces too. Seeing people line up outside, hearing them ask specifically about us, and feeling the buzz around co-creation confirmed what we’ve always believed: jewellery is about more than accessories. It’s about memory, connection, and community.
And for us, this is just the beginning.