Handover: A Pre-LFW Shoe Customisation Experience

Handover: A Pre-LFW Shoe Customisation Experience

The brief

Turn footwear into a live canvas while keeping the experience visually compelling from the street and simple for guests to understand once they stepped inside.

What TROVE created

My Trove Jewels built a live shoe-customisation experience around curated charm trays, guided composition and a clean workstation. Guests had enough choice to make something genuinely personal without the process becoming overwhelming.

The guest journey

Guests explored the charm selection, composed their design with support from the TROVE team and watched the finishing details come together in the room. Each shoe left as a one-of-one keepsake that carried the activation into everyday life.

Visual proof

Handover storefront during the My Trove Jewels customisation activation

Guests at the Handover live customisation station

Curated charm trays for Handover

Live shoe customisation at Handover

Finished shoe customised at the Handover activation

Handover gift bags beside the customisation station

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.