An evening of Hat Customisation - My Trove Jewels x Sonderhaus Art Club
Partnering with Sonderhaus Art Club marked a pivotal moment in the evolution of My Trove Jewels from a jewellery brand into a creative experience studio. We wanted to reimagine participation itself.
We stepped beyond traditional jewellery making into a full immersive, end-to-end customisation experience that fused jewellery techniques, mixed media and spatial design to create a community forming environment. My Trove Jewels led the creative direction from concept to execution, shaping how guests entered, explored, created, and connected.
Rather than centring the final object, we centred the process.
Guests were invited to experiment with material spread through the room, so they had to get up, mingle and chat to each other. For many of our experienced creatives attending this event, it was a chance to collaborate freely and authentically.
The experience was inside Galleria Objets, which functions as an art gallery, giving the perfect backdrop to a creative community meetup. A DJ set throughout the evening on the balcony, created a conversation starter as well as maintaining the energy levels for all attendees.
Cut-out strips of traditional tartan shirts dabbled with bold slogan hats. Unexpected gleams of elegant studded gems traced the outline of casual caps. By contrast, another one of our guests leant in to the graffiti-like feel of their New York cap and dotted it with y2k-esque stars and gems.
At My Trove Jewels, progression and story matter just as much as creation. Our guests stepped out of their comfort zones and fell into a new version of themselves for the evening, experimenting freely, and seeing their final hat designs being photographed.
The harmonising of jewellery creation and hat customisation taught us something important: difference drives creativity. The melodic craft of jewellery making had something to offer to the rigidity of hat customisation. In the same way, our guests are just as important in offering us new creative ways to express ourselves.
By hosting a customisation event that we had not done before at My Trove Jewels, we showed our guests that we are also learning alongside them and that TROVE thrives on difference. True creativity comes from the fusing together of ideas.
Key Takeaways
- Story and progress matters just as much as the outcome or final product. When jewellery techniques met hat customisation, the real value emerged in the exploration, not the object.
- Difference accentuates creativity. We provide the canvas. Our guests bring perspective. The fusion is where innovation lives.
- Community doesn’t always have to be loud and visible. Creative collaboration is more than just sharing ideas. It’s being in the environment of working across people with different styles, backgrounds and stories all immersed into one, because you never know what you will find.
How this event shapes the future of My Trove Jewels
This collaboration confirmed what we’ve been building towards:
TROVE isn’t here to run workshops. We’re here to design creative environments.
Spaces where curiosity is nurtured, experimentation is encouraged, and stepping out of your comfort zone feels exciting and not daunting. When creativity and connection meet, something sticks. Confidence. Expression. A sense of being seen.
That’s the work now.
And honestly? We’re just getting started.
