Nike on ASOS: A Tennis-World Personalisation Experience

The brief

Create a personalisation detail that made sense inside a strong tennis-inspired event world: easy to understand, visually distinctive and light enough to complement the wider styling.

What TROVE created

My Trove Jewels brought jewellery logic to trainers, caps and event accessories through ASOS letter charms and tennis-inspired motifs. The selection gave guests a clear starting point while leaving room for individual choices.

The guest journey

Guests moved from the wider event into a hands-on personalisation station, chose the details that spoke to them and built a finished accessory with support from the TROVE team. The making stayed social, quick to enter and closely connected to the visual language of the day.

Visual proof