Nike on ASOS · The story
We took our jewellery techniques into trainers, caps and accessories through letter charms and tennis-inspired details.
We took our jewellery techniques into trainers, caps and accessories through letter charms and tennis-inspired details.
The idea
Create an easy-to-join personalisation experience for a tennis-inspired event with a 200-guest brief.
The making
We curated ASOS letter charms and tennis-inspired motifs, then adapted jewellery techniques for trainers, caps and accessories. The details were developed to sit within the wider event styling.
Guests explored the selection, chose their details and worked with us to compose and finish their accessories on site.
A piece of the occasion
Individually customised pieces that carried the tennis-inspired theme beyond the event, through details each guest had chosen.
