My Trove Jewels
Warner Music · Mnelia
Mixtape launch
Jewellery-making joined the celebrations at Mnelia’s Warner Music mixtape launch. We set up a station guests could dip into during the event and leave with a piece they had chosen themselves.
The brief
Bring a hands-on jewellery experience into a music launch, with a format guests could join around the rest of the celebration.
Our role
We prepared the charm selection, tools and station, then took care of the making on site. From choosing the first detail to fastening the finished piece, we were there to help guests bring their ideas together.
On the day
Guests visited the station during the mixtape celebration, explored the selection and chose their combinations. We helped with the practical steps while the launch continued around them.
The finished experience
Jewellery made during the launch and taken home from the evening. A creative activity that could fit into the event’s flow, with personal choice at the centre.
